SHISEIDO, MY ESSENTIAL ENERGY

Shiseido hosted a fabulous dinner party in Los Angeles for the launch of their Essential Energy line properly named My Essential Energy. The moment you entered the prestigious estate where this event took place you could smell the refreshing scent of the new products.

Dinner was served outside under the stars during an unusually warm winter night. The top beauty and fashion influencers dined on a Japanese inspired cuisine. Dinner was followed by a presentation of the Essential Energy line and a party to celebrate the product launch.

In a beautifully lit up room the products were displayed on white pedestals for sampling. The Essential Energy line consists of a Day Cream, Moisturizing Gel Cream and a Moisturizing Cream. While sampling the products I met Jennifer Jeng (PR for Shiseido) and she explained to me how these new products use ReNeura Technology inspired by neuroscience to re-awaken the skin’s sensors therefore making the skin more responsive to your daily skincare regimen. We also discussed the main ingredients of the product, the Ashitaba plant and Citrus Unshiu peel extract. Both are a Japanese plant and fruit that have healing and rejuvenating powers that give off a calming scent.

In a room filled with balloons and Instagram worthy lighting there were small viles suspended from the ceiling containing the aroma of the product. This room smelled heavenly and was a big hit at the party! At the end of the night Shiseido provided each guest with a swag bag filled with Essential Energy products. Thank you Shiseido for the products and for hosting an unforgettable event.

Thank you to our wonderful friends at Innovative PR for a wonderful night.
Photos Courtesy of Sandie Alvarez
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